The Challenge
Salsa Events Co. is a vibrant brand hosting dance classes, social events, and salsa festivals. However, their old website lacked rhythm — slow loading, poor mobile experience, and a complicated booking system were turning away potential attendees. They needed a redesign that matched their energy and made it easy for users to join the party.
Our Approach
We kicked off with a brand-aligned visual direction, focusing on fun, motion, and accessibility. Our redesign focused on enhancing user flow for class sign-ups, event browsing, and mobile responsiveness — ensuring the website felt as dynamic as the dance floor.
Key updates included:
A visually engaging homepage with video and animation elements
A streamlined class and event booking system with real-time updates
Fully responsive design with optimized performance on mobile
SEO-ready structure to boost search engine visibility
An integrated calendar and ticketing system for upcoming events
The Outcome
After launch, Salsa Events Co. saw:
A 54% increase in event sign-ups
A 40% boost in mobile traffic engagement
2x more time spent per visitor
Class bookings made 3x faster with new UI
Positive feedback from instructors, attendees, and dance partners
What We Delivered
Website UI/UX redesign
WordPress + custom booking integration
Mobile optimization
SEO structure overhaul
On-brand animations and visual enhancements
