The Challenge
Glow Fitness Club is all about energy, movement, and motivation. Yet their digital home felt drained — slow performance, poor design, and no clear class booking system. They needed a new site that fueled excitement and kept members engaged.
Our Approach
We started by crafting a modern, brand-aligned aesthetic that emphasized energy, clarity, and ease of use. The redesign improved navigation for bookings, event discovery, and mobile performance — making the site as smooth as the experience itself.
Key updates included:
A visually engaging homepage with video and animation elements
A streamlined class and event booking system with real-time updates
Fully responsive design with optimized performance on mobile
SEO-ready structure to boost search engine visibility
An integrated calendar and ticketing system for upcoming events
The Outcome
After launch, Salsa Events Co. saw:
A 54% increase in event sign-ups
A 40% boost in mobile traffic engagement
2x more time spent per visitor
Class bookings made 3x faster with new UI
Positive feedback from instructors, attendees, and dance partners
What We Delivered
Website UI/UX redesign
WordPress + custom booking integration
Mobile optimization
SEO structure overhaul
On-brand animations and visual enhancements
