The Challenge
StageLight Theatre is home to captivating performances and live shows. Unfortunately, their website lacked drama — static design, hard-to-find schedules, and a poor ticketing process. They needed a redesign that felt as engaging as the stage.
Our Approach
We began by mapping out a fun and approachable visual identity. Our redesign improved registration paths, highlighted event experiences, and ensured the site was fully responsive across devices.
Key updates included:
A visually engaging homepage with video and animation elements
A streamlined class and event booking system with real-time updates
Fully responsive design with optimized performance on mobile
SEO-ready structure to boost search engine visibility
An integrated calendar and ticketing system for upcoming events
The Outcome
After launch, Salsa Events Co. saw:
A 54% increase in event sign-ups
A 40% boost in mobile traffic engagement
2x more time spent per visitor
Class bookings made 3x faster with new UI
Positive feedback from instructors, attendees, and dance partners
What We Delivered
Website UI/UX redesign
WordPress + custom booking integration
Mobile optimization
SEO structure overhaul
On-brand animations and visual enhancements
