
The Challenge
Taste & Travel Tours curates unforgettable food journeys around the world. Unfortunately, their website left a bad taste — hard-to-find itineraries, slow pages, and a poor mobile layout. They needed a redesign that showcased flavors and adventures effortlessly.
Our Approach
We kicked things off with a refreshed design language rooted in vibrancy and usability. Our approach simplified registration, optimized event browsing, and enhanced mobile responsiveness — delivering a seamless journey for every visitor.
Key updates included:
A visually engaging homepage with video and animation elements
A streamlined class and event booking system with real-time updates
Fully responsive design with optimized performance on mobile
SEO-ready structure to boost search engine visibility
An integrated calendar and ticketing system for upcoming events
The Outcome
After launch, Salsa Events Co. saw:
A 54% increase in event sign-ups
A 40% boost in mobile traffic engagement
2x more time spent per visitor
Class bookings made 3x faster with new UI
Positive feedback from instructors, attendees, and dance partners
What We Delivered
Website UI/UX redesign
WordPress + custom booking integration
Mobile optimization
SEO structure overhaul
On-brand animations and visual enhancements